Saturday, April 9, 2011

Sexist Ad



This ad, which appeared in 1936 was promoting the new General Electric Home Laundry. It was said to make laundry work much easier and faster. This ad is very ironic because as innocent as it seems, it displays so much sexism. First of all, it indirectly says that women should do the house work and that it is her job. Laundry isnt that hard of a task for men to do, but I guess at that time, it was only a thing women were supposed to do. Second, it shows the mother teaching possibly her little daugthter how to start cleaning and doing work like her. The people who created this ad, which were most likely to be men, are saying that women should teach their young girls so that they'd grow up doing the same housework and following their mothers footsteps. This ad shows how men viewed the roles of women; important for housework. What shame.